SUNLIGHT. SINCE, SINCE.
How a simple bar of soap got South Africans feeling nostalgic.
- Challenge -
Inspire nostalgia amongst South African influencers for the Sunlight Laundry bar on Heritage Day.
- Solution -
We handpicked 30 influencers whom we knew would have grown up using the Sunlight Laundry Bar. We then handcrafted bespoke packs for each of them. Each pack contained a special gift that was relevant to that person but also gave a reminder of the variety of uses for the Sunlight Laundry Bar.
This was accompanied by a personal letter, written in the language of that influencer. The letters told a story about that person and the gift highlighted the memories of growing up with Sunlight soap.
- Results -
The packs were a hit. Influencers responded with gratitude or the fact that the brand spoke to them in their language and most importantly, Sunlight inspired more conversation and stories around the iconic green bar.
- INSIPHO YEZINTO ZONKE -
The soap for everything and anything.
Illustration:
The box illustration is inspired by the multiple uses of the iconic Sunlight green bar. Some of its uses include washing laundry and shining pots. Each illustrated uses conjures up a great deal of nostalgia. The illustration is divided into three sections – laundry, personal and kitchen. And it tells the story of two everyday South Africans travelling from home into the bustling city of Johannesburg. The colours of the illustration re based on the green bar itself and its bright yellow packaging.
- Tumi Morake -
Greetings, Queen.
We bring honour and praise to you, our Queen. A phenomenal woman. The most beautiful and treasured flower to ever suffice the earth – The queen of comedy herself. There isn’t a single soul we know that is as deeply rooted in her culture as you. Unapologetic in the way you show you up. You’re a true Tswana indeed. Our beloved Queen, keep shining and making strides. Shine brighter than the sun-kissed green bar placed on the windowsill.
As you know it’s Heritage Month and we would like to celebrate it with you. We like the way you conduct a crowd, how you consistently manage to serve them with doses of smart humour. Your flow of words commands the room when you speak.
We would like you to accept this gift as a token of appreciation. It’s evident that you got your seamless flow from using the one and only green bar, Sunlight. Hit us up on social media and tell us your Sunlight story. Let us know how Sunlight played a role in your upbringing.
Rain! Let it rain!
- Translation -
Dumela Mma Rona,
Re tlisa thoriso le dipoko mo gowena, O Mosadi gare ga basadi, re ya ipela ka wena kgarebe ya Batswana, wena moetapele wa tsa metshameko e e tshegisang. Ke ra gore, a na le bona lelomo le lentle le? Batho ba Modimo! Kana ga gona kgarebe e ikgantshang ka setso sa gage jaaka wena. O Motswana tota! Ikgantshe Mosadi, ikgantshe mma rona, ikgantshe jaaka se sepa sa Sunlight se se ntšhwafatsang.
Jaaka o itse gore re keteka gwedi ya setso. O dira tiro ya gago ka botswerere o ntso o ntlafatsa puo ya gago ka ditshego.
Re itsise gore o godile o dirisa se sepa sa Sunlight jaang mo go Social Media.
Pula! A ene!
